Coca-Cola Presents: 🥤 Fuck Capitalism Jam 2032 🥤

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Coca-Cola Presents: 🥤 Fuck Capitalism Jam 2032 🥤 is a short bitsy/bipsy game, set in the very near future of 2032 (oh this review is not going to age well soon…), at the dawn of a new edition of the Fuck Capitalism Jam. You are an excited little sprite getting ready to leave your oppressing little room to join the event, held in person in Madrid, ad the IFEMA centre. This year, as with a couple of years now, the event has been sponsored by a big corporation! Because, they too are looking to defeat capitalism, and make the world a better place!

So, funny thing, expecting a bleak dystopian future, from the start of the game, seeing a very anti-capitalist unranked jam being not only turned into a competition but also sponsored by capitalist ventures, I misread the location as FEMA centre and thought “Yeah… That checks out.” as if in the near future the US would take over Spain or something. I didn’t question it one bit, because it weirdly still fit. xD (it’s actually the IFEMA Convention Center in Madrid, a very real place hosting very real conventions).

Back to the game.

It’s a pretty humorous jab at capitalism (duh, from the title), with tons of references to real companies and their mode of work (ex: MLM Herbalife, I actually expected more of those xD), and events growing so much so quickly it loses its original purpose (become the thing you swore to destroy). A bit of a cautionary tale, based on real events, where things meant “for the people, free, in aeternum”, turns into a for-profit and ruins everything…

Now, it’s obviously not very realistic: the timeline is maybe a bit too short for this to happen, I don’t believe the organiser is going to be a capitalist stan anytime soon, and I would be super shocked if Godot was bought by Roblox (please, let this be a nightmare). But it does remind us not to take the good (free) things in our lives for granted. Because it could be gone in an instant…

With little (and made in a very short amount of time), it is pretty impactful. I enjoy checking out the “submitted projects for the competition”, and how they clashed with their respective sponsors. That was really funny.

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