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Coke Is It!
by Lucian P. Smith profile, Adam Thornton profile, J. Robinson Wheeler profile, Michael Fessler, Dan Shiovitz profile, and David Dyte
"Ahhhh! Another can of refreshing Coca-Cola! You sigh in contentment as you partake of the sweet carbonated beverage, so recently purchased. But what's this? The dispenser light is still on! You can select another! You pause, though. The labels seem to be different than they were before,..." [--blurb from The Z-Files Catalogue]
IF-Review
When Marketing Rules The World
"Because of its very nature, Coke Is It ran the danger of being a one-joke game. What prevents it from growing old far too quickly, however, is the creativity of each of the authors involved. Everyone pulls out all the stops and gives themselves over completely to the idea, never failing to pander, at every turn, to one of the world's largest soft drink empires." (Matthew Murray)
See the full review