The narrative content of Photopia is what I'd call a "good little story." It's not the most mindblowingly deep thing I've ever read; but it has some heart, humanity, and empathy to it. To me this in itself is more than adequate compensation for the very brief amount of time it takes to play through to the end.
The real reason to play, however, is the way this "good little story" is told. Unfortunately this is difficult to explain without spoilers - even formal aspects of the storytelling and interface present twists that are best experienced firsthand. Learning-what-Photopia-is-about is what Photpia is about.
(Spoiler - click to show)
The presentation of Photopia differs in a number of ways from traditional text adventures. It tells a very short, simple story. However you play not as a single character navigating a geographical space as the story unfolds before you in a chronologically-linear fashion; rather you experience chronologically-ambiguous fragments of the story from the perspectives of several different characters, piecing the story together as you go. The central story is set in a reality much like our own, but a fantastical side plot is introduced via a storytelling device reminiscent of The Princess Bride, The Fall, and several of Terry Gilliam's films. Certain scenes alter the color scheme of the display in ways relevant to the game's thematic content, cleverly weaving a (non-graphical) visual element into the formal tapestry of this text-based story-game. Photopia's unconventional approach to the form of IF suggests future possibilities in the medium.
While I wouldn't necessarily recommend Photopia to someone who has no experience whatsoever with traditional IF, it is easily simple enough for a beginner's second or third game. It's also unique enough that more experienced players will certainly not want to miss it.