Enigmart

Adapted from a SpringThing26 Review

Played: 4/6/26
Playtime: 3.5hrs (26 puzzles solved, 5 hints, 1 bonus)

At some point in my life, capitalism became GRABBY. Ok sure, there is an argument to be made that not only is this take a pretty myopic view of economic history, it is a fundamental mistake to think grabbiness is not capitalism’s most salient feature. For large swaths of my early life though, it didn’t FEEL grabby. Yeah, Coke had snappy jingles, but it was up to you to remember to buy some, and if you didn’t, eh, life goes on.

Today? Today, you have ads that follow you across platforms, algorithms that bend social science and behavioral psychology in service of increased spending, subscription models for all the things you used to be able to buy outright, and a grey market of you-as-data sold for money to other capitalists. Capitalism did all this without asking us what we wanted, if this was a model we embraced. They just… took our privacy, our data, our peace of mind. Intrusively badgering us so they could more aggressively take our money.

So THIS game, centering a shopping loyalty app as a puzzle-delivery mechanism, feels amiably subversive from the jump. Here, the app’s true function is to deliver puzzles. So many puzzles of wonderful variety! If we ignore the narrative component for a moment, the app is simply a clever conceit, a framework to hang word games and logic puzzles on. And what a collection it is! None repeated, all concise and clever, most sized pretty precisely for the challenge they present. 26 puzzles in about 3.5 hrs, less than 10 min each. I didn’t NEED the framing device here, I thoroughly enjoyed the diversion of this collection. It reminded me nothing so much as the grocery store puzzle books of old, with every page a different brain-poser. I loved those! Notwithstanding how many words I am going to burn on the conceit of this thing, the puzzles are absolutely the centerpiece of this game, and absolutely worth the price of admission. Are we agreed on that? Ok, so back to the framing device…

The intrusivity of the loyalty-app infrastructure is initially acknowledged, but quickly steered away from. Solve the puzzles, score the savings! This was a narrative headfake though. The work was well aware that by ACKNOWLEDGING capitalism’s grabbiness it would cast a pall, however slight, over the proceedings. A lesser work would have been content to hand waive this away, probably successfully given the frothy lightness of its aims. It seemed like Enigmart was going to do so, embodied by a comedically frazzled, superficially-coded young mother. Her introduction cast her as an object of derision, so when she begins spouting pro-privacy observations, it feels like we are invited to dismiss those concerns along with the woman herself. Not me though. “Hadleigh is RIGHT dammit!” That’s not me making an assertion in this review, those were my actual, out-loud words after her introductory scene!

AND THE WORK AGREED! As the game progresses, this poor, underestimated woman develops into the full-on hero of the work. Between puzzles, we periodically get short bursts of in-store scenes that confirm and underline her thesis. The early seeming-dismissal evolves into a full bore condemnation of the game’s own conceit, even as that conceit was delivering wonderful puzzles to distract us!

Did the work NEED to do this? Absolutely not! It was completely tangential to the main focus of the piece: delivering a strong suite of standalone puzzles. Which it did with pseudo-marketing humor and verve, and reinforced by graphical playfulness. But the fact that it DID ANYWAY just completely won me over. The narrative component was not dense, it would have been intrusive if it had been. This was no polemic. It was a light and witty diversion, that was unwilling to give its premise even the slightest bit of slack.

Look, I love puzzles. I love my tinfoil hat. This work let me celebrate BOTH.

Spaceship: Hermes
Vibe: Brain Teaser
Polish: Gleaming
Gimme the Wheel! : If this were my project, I’d have to lean HARDER into the invasive privacy violations of Loyalty Apps. I mean like, so hard I probably would have completely destroyed the sly amiability of the thing. There are some wheels I should not be trusted with.

Polish scale: Gleaming, Smooth, Textured, Rough, Distressed
Gimme the Wheel: What I would do next, if it were my project.