To be honest, playing this reminds me of all those days I've sat at my desk (or anywhere else), notebook and pencil in hand/laptop buzzing and ready to go--and then nothing happens at first. This game reminds me of a more humorous version of my own mental process as I wait for genius to come. Genius, however, arrives right on time for this game.
The controls are simple as you choose the options by number, selecting the next step in your creative process as you venture forth into the lands of creativity, looking for the ever-elusive Great Idea. Every option opens up new choices, until you either write your idea or lose it.
So, while it's neither a long game nor a profound one, it's a lot of fun to see just what sort of ideas come along.