This seems to be a satire at first, but make no mistake, it's a chilling dystopian tale of our likely future. Just think about pumping gas at a 'nice' gas station: a giant screen greets you and plays TV ads while you pump gas. No mute button; no channel switch. Get to the theatre 'on time' for your next movie. Instead of previews (a type of ad) actual commercials are played, with the previews coming later--after the listed start time.
I'd been thinking about making my own smartcar game, but it was a one-note concept; this takes the idea and extends it, featuring obstacles from ads to a pushy navigational system to problems with charging and filling the battery. It ends with an emotional blow that reveals a deep familiarity with the essential heartlessness of modern, commercialized, technology and design.
The writing throughout is sparse and fun. A well executed twine piece.