The narrative draws you in and makes you want to learn more. This is complimented by the restriction the work (less game than narrative) puts on your ability to control what happens to you. I don’t like CYOA but while this doesn’t have the same feel as that where decisions are avoiding the tendency in CYOA to have the choice be “do you want to continue or end here”.
This really shines as an experience and slice of life/discovery; if you are looking for a more game-y feel this may not be for you (but it’s short enough, I highly recommend to try it out).